Hi! I’m Rob.
I’m a global communications and marketing professional specializing in the creation and execution of cutting-edge audience engagement strategies and brand-awareness campaigns focused on innovative storytelling and messages that matter.
A creative at heart with a bias for data-informed decision-making.
I have created impact for global organizations spanning public, private, and social sectors; all seeking to craft and share their stories and value propositions with greater reach, relevance, and resonance.
While I can’t really sing or dance, I’ve managed to pick up a few other skills along the way
Strategy (+ execution too)
Integrated earned/owned/paid marketing & communications campaigns (bridging print, digital, and live events)
Strategic integrator on global, agile teams spanning marketing, editorial, design, engineering, and finance
Team Leadership
“Player-Coach” and collaborative people leadership style (inspiration > influence)
Problem Solving
Design-led problem solving (aka “Design Thinking”) driving constant innovation
Partnership & Agency Management
Create, lead, and negotiate complex partnership and sponsorship agreements (and external agency management)
Creative Direction
Creative direction for print, digital and video projects and content marketing initiatives (including a Red Dot Award-winning editorial project)
Editorial Strategy & Support
Develop editorial strategies and processes as well as support in writing, editing, research, and interviewing
Public Speaking & Media Relations
Design and deliver compelling presentations for executive audiences and major industry conferences (including SXSW, Fortune Brainstorm Design, and The World Bank Annual Meetings)
Trained and experienced on-the-record media spokesperson
Key professional roles
McKinsey & Company
2014 – Present
Head of Global Marketing & Communications, McKinsey Design (2017-Present)
Head of Communications & Partnerships, Public & Social Sector (2014-2017)
Georgetown University
2009 - 2014
Director of Social Media & Digital Engagement
Weber Shandwick
2007–2009
Account Director